A logo is the visual representation of a company that forms its corporate identity and sets it apart from its competitors, it is designed so that it is easily recognizable by your target audience.
“Logos are about communicating, brands are about identifying”.(Croft & Hardingson, 2013)
What do you think of when you see the below image?
These are graphical symbols of some of the most successful companies in the world, in other words, their logo. You would be wondering, is there any value that these logos add to their respective companies? The answer is a simple ‘YES’. These designs are worth millions of dollars to those companies and set them apart from their competitors.
“A logo, if designed effectively, can bring to people’s mind the unique selling proposition of an organization, which inevitably promotes the company on a sub-conscious level”.Poh, M. (2017)
HISTORY OF LOGO DESIGN:
Logos have evolved over centuries and have been around for thousands of years now. ancient Egyptians used to brand their animals with hieroglyphs to mark their owners, Ancient Romans & Greeks used to mark their pottery to enable them to identify the manufacturer.
Lant, K. (2018) states that “Today’s businesses that carefully design logos to represent themselves are following a long tradition that goes back to royal family crests, hieroglyphics and ancient religious symbolism”.
Industrial revolution in the 19th century improved a lot of industries including the printing industry and it was during that time that color printing was introduced for the first time.
ERA OF THOUGHTFUL LOGO DESIGNS:
Companies in mid 20th century began to realize how important it was to have meaningful logos behind their businesses and they started investing their time & money into branding their businesses.
Paul Rand designed the IBM logo in 1956 featuring an eye, a bee, and the letter ‘M’. This was considered a turning point in the history of logo design.
Another iconic ‘I heart NY’ logo was designed in 1977 by Milton Glaser
EMERGENCE OF DIGITAL ERA:
Personal computers became a norm with the revolution of the computer industry in the 1990s. This also led to the emergence of companies like Adobe who rolled out digital graphic design software’s like Adobe Photoshop and InDesign, the software’s like these helped designers get creative with their designs.
MTV logo became a hit among the masses in the late 20th century, the logo constantly changed which was made possible due to the advent of digital era.
POST 2000 ERA:
Major companies have now realized that they need to evolve and adapt to changing scenarios, a prime example of that is Google who update their logo quite regularly but the changes are very subtle making their logo stand out and easily identifiable.
Croft, J., & Hardingson, A. (2013). The History of Logo Design & What It Can Teach Us [Infographic]. Retrieved from https://www.britishlogodesign.co.uk/history-logo-design-infographic/
Lant, K. (2018). The history of logos. Retrieved from https://99designs.com/blog/design-history-movements/the-history-of-logos/
Poh, M. (2017). Logo Evolution of 25 Famous Brands. Retrieved from https://www.hongkiat.com/blog/logo-evolution/
What makes a truly great logo. (2015). Retrieved from https://www.youtube.com/watch?v=RBTiTcHm_ac&t=28s